7200 South Alton Way, Centennial CO 80112

(720) 704-1205

Direct Primary Care

Unlimited Primary Care

No hidden fees or insurance limitations

Highly Personalized Care

No Copays, No Deductibles

Flexible Scheduling

What is Direct Primary Care?

Membership-Based Preventative, Acute, Chronic & Urgent Care

At Rock Haven Health and Wellness, we understand that your health is personal, and that's why we offer Direct Primary Care (DPC) tailored just for you. With DPC, you can expect a more intimate healthcare experience, where you get the time and attention you deserve.

Enjoy the convenience of same-day appointments, longer visits, and a provider who is genuinely invested in your well-being. Our straightforward subscription model means you’ll know exactly what to expect when it comes to costs, allowing you to focus on your health without the stress of insurance hassles. Join us in redefining your healthcare experience—where your needs come first, and your health is our priority.

Low monthly membership fee gives you an all-access pass to your doctor.

No insurance bureaucracy means you always get the exact care that you need, rather than your insurance dictating your treatment options

Lab work done in-house

We partner with RubiconMD™ for quick access to over 170 specialists and sub-specialists (such as Gastroenterology, Pulmonology, Hematology, Cardiology, Rheumatology and more), significantly reducing the chance for long wait times and delayed care when you need help the most.

*Health insurance is still recommended to cover medications, labs, radiology studies that are not included in your membership, as well as unforeseen catastrophic events.

"So much of medicine these days is just sick care. We wanted to change that. We wanted to create a model that prevents disease and promotes wellness."

-Christine & Kaycee

Direct Primary Care

VS.

Traditional Healthcare

Direct Primary Care:

No costly Copays or Deductibles. On average, our patients save 70% compared to traditional health care.

Traditional Healthcare:

Expensive Copays and Deductibles

Direct Primary Care:
Transparent pricing with one low monthly fee

Traditional Healthcare:
Complex billing, hidden costs, and unclear insurance-related expenses

Direct Primary Care:
Easy scheduling, including same-day and next-day appointments in many cases

Traditional Healthcare:
Limited appointment availability, leading to potential delays in care

Direct Primary Care:
Personalized care and standard 1-hour appointments so you can cover everything in one visit

Traditional Healthcare:
Long waiting-room time and an average appointment length of just 15 minutes., making for rushed visits.

Direct Primary Care:
Quick access to specialist when you require extra care

Traditional Healthcare:
Often, specialists have limited appointment availability that fills months out, causing delayed care

Membership Details

Unlimited primary care and urgent care visits with your provider.

Easy access with visits in-person, by telehealth, phone and email.

Convenient in-house labs for most tests

Quick access to 170 specialists and sub-specialists, as needed

Must be 18 or older

$99 per month/person

$189 per month/couple

Members may be responsible for some costs related to testing, medications, labs, and imaging.

Your Rock Haven care team will help you navigate any direct pay expenses you might incur.

Direct Primary Care

Frequently Asked Questions

What is Direct Primary Care (DPC), and how does it work?

Direct Primary Care (DPC) is a membership-based model that provides patients with unlimited access to their primary care provider for a flat monthly fee. Unlike traditional insurance-based practices, DPC focuses on more personalized,

accessible, and preventative care without co-pays, deductibles, or hidden fees for routine services.

What does the monthly membership fee cover?

The membership fee includes unlimited office visits, telemedicine consultations, preventive care, chronic condition management, and extended visits with your healthcare provider. DPC aims to provide comprehensive primary care without additional fees for covered services, making healthcare more predictable and accessible.

Do you accept insurance, and can I use it for other services?

Answer: Our Direct Primary Care (DPC) model is designed to provide transparent and affordable healthcare, operating independently of traditional insurance. While we do not bill insurance directly for primary care services, you can still utilize your insurance for services outside of our practice, such as prescriptions, lab tests, imaging, specialist visits, and hospital services. Many of our members find it beneficial to pair DPC with a high-deductible insurance plan to cover unexpected major medical expenses.

What if I have a medical emergency or need hospital care?

DPC is designed to handle routine, preventive, and chronic care, but it doesn’t replace health insurance for emergencies or hospitalizations. In the case of an emergency, you should go to the nearest hospital or emergency room.

How often can I see my healthcare provider?

As often as you need! One of the biggest advantages of DPC is that you have unlimited access to your healthcare provider. There are no additional fees or co-pays for visits, whether you need a quick question answered or an extended visit. This model supports strong doctor-patient relationships and makes sure you get the care you need.

What if I need to see a specialist?

If a referral to a specialist is required, your Direct Primary Care (DPC) provider will assist in coordinating the process and collaborating with the specialist to ensure a smooth transition of care. At Rock Haven Health and Wellness, we are pleased to partner with RubiconMD™, a platform that connects you with over 170 board-certified specialists. This partnership allows us to incorporate specialist expertise directly into your primary care experience. By consulting on your behalf, we can minimize unnecessary referrals and provide specialized guidance within our office. This approach not only saves you time and money but also maintains the quality of care you receive.

How do virtual visits work, and are they included in the membership?

Virtual visits are included in your DPC membership, making it easy to access care when you're at home or on the go. You can reach your healthcare provider by phone, video call, or secure messaging, allowing you to get quick advice, discuss symptoms, or manage ongoing conditions without an in-office visit.

Can my family also join, and are there family membership options?

Certainly! Our practice is open to adults aged 18 and older. We provide discounts for two adults living in the same household who sign up together, making it easier for families to access quality primary care. For more details about our membership options and how we can assist in caring for your family, please feel free to contact us.

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7200 South Alton Way, Centennial CO 80112

(720) 704-1205

Disclaimer: The information on the Rock Haven Health and Wellness website is for educational purposes only and should not be considered medical advice.

Individual treatment results may vary, and outcomes are not guaranteed. Please consult with one of our qualified healthcare providers for individual recommendations.